Clubbing is an integral part of modern culture: an irreplaceable segment of the entertainment industry. But why did it become such a popular sector and what is it in nightclubs that draws so many people?

There are many psychological reasons behind the appeal of nightclubs, some even involving evolution and the impact of our ancestors. One of the primary reasons is dance culture. Humans have an inherent enjoyment of dance and many societies incorporate dance as a large aspect of entertainment, socialization and progression. Through dance, people create chemistry towards each other. A reason why you may be drawn to night- clubs even subconsciously as from an evolutionary perspective they are an optimal place to find a partner.

A further reason is that when people go on a night out it is highly likely that they will dress up and make sure that they look their best. They find important to express their personality and character through the way they dress and style themselves, but also generally wish to remain as part of a community. These clubs are places where temporary
communities are formed, where people can act out fantasies, pretend to be someone they are not and for a certain period of time essentially escape their everyday lives. Partying with friends is also a very powerful cause of enjoyment. This is due to the release of oxytocin (love hormone) which is produced when one takes part in bonding activities such as dancing with a group of friends. This oxytocin reduces fear and anxiety leading to feelings of contentment and peace.

It comes as no surprise that successful establishments play on these reasons in order to increase their revenue through dancefloor arrangements, alcohol sales etc. Particularly at exclusive theme clubs through the skilful creation of what could be seen by those in an inebriated state as an alternate reality. For example Mirror, designed as a cathedral, creates an unusual atmosphere: it becomes difficult to remember that you are still in Bali. A good way to attract those who are tired of their day-to-day lives.

Last but not least, the significance of music in popular clubs: as good music leads to increased dancing which promotes both oxytocin release and flirting behaviour. There are many psychological factors behind why peo- ple go to nightclubs, from finding a partner to simply experiencing happiness or sharing quality time with friends. Enough with philosophy: let’s get crazy and party all night long!

Bali Pocket Magazine