INDONESIAN BRAND FOR THE WORLD
Young Yosep Sinudarson who is only 23, is one the amazing Indonesian designers, and although very young he is already popular worldwide. Born in the island of Java, Yosep chased his dreams and opened his own atelier at the age of 20. He attended fashion school ESMOD with a heritage of more than 170 years in fashion, and also graduated from school Lembaga Tata Busana Susan Budiharjo, established by well-known Indonesian designer Susan Budiharjo. Yosep became known for his detailed beading, embroidery, and beautiful lace touches. He established Lotuz, high end ready to wear brand, that encapsulates the spirit of modern women.
“ Like a lotus, which never loses its beauty in a murky pond, the modern woman graces each day with femininity and power” is a motto of the brand. Featuring high-quality materials and meticulous workmanship, Lotuz collection can be combined with a style that women can wear from morning till night. Among the many international celebrities who count Lotuz among their favourite fashion choices is Judy Reyes of Devious Maids, Grammy award winner Estelle, TV personality Terri Seymour, and award-winning actress Malin Akerman, all of whom have worn Lotuz designs to international red carpet events.
New ready-to-wear line for the spring/summer of 2017 is already available and it draws its inspiration from the beautiful country of Brazil. Full of white-sand beaches, tropical rainforest, and carnivals, the country is extremely vibrant and Yosep was mesmerised by the colours. This is why the new collection is filled with purple, blue, yellow, and red with nature inspired fabric such as cotton, neoprene, organza, and linen. Signatures of next season outfits include Brazilian inspired details such as embroidered parrots and leaves. He also designed moon shaped jumpsuits twisted with neoprene fabric, and modern sexy gold pinned cocktail dresses. And if you want to see what Lotuz has in mind for fall/winter of 2016, you will find that Yosep was inspired by Gothic and Renaissance era with lots of black, red, green, blue, and white while adding softer romantic fabrics including, silk, satin, cotton, and chiffon. All of the collections of Lotuz brand are available in United States, Italy, Saudi Arabia, Kuwait, Singapore, China and Indonesia.■