Sensuality, elegance and femininity are the three adjectives that describe the best the work of Indonesian fashion designer Didit Hediprasetyo.
An effortless style emerges through each of his collections, focusing on sophistication without becoming pretentious. All his creations are the result of many hours of work by hand. Didit was born in Jakarta and he is the son of Prabowo Subianto Djojohadikusumo, a candidate of Indonesian presidential election, 2014 from Great Indonesia Movement Party while his mother is Titiek Soeharto, the daughter of Indonesia’s second president, Soeharto.
From the early childhood Didit wanted to know many things; painting, photography, history, directing and be- ing a businessman. But not until he joined Shakespeare theatre workshop at Harvard Extension School did he get interested in fashion. He then took fashion design as his major and also learned about painting, photography and took an art history course.
He attended both Parsons School of Design in New York and Paris and received Silver Thimble Award in 2006 and Bachelor of Fine Arts degree in Fashion Design in 2007. He has a passion for structured draperies and intricate embellishments and values sophisticated workman- ship. His designs tend to accentuate understated details.
Didit’s first fashion show at the Paris Couture Fashion Week Spring/Summer 2010 immediately caught the public’s attention. That show was his debut as a designer. He later founded his own label: Didiet Hediprasetyo which has headquarters in Paris. He truly believes that Indonesian design and work can be accepted in the centre of the fashion world – Paris. Not only that he designs beautiful clothes but he also designed a car. He is the second designer after Karl Lagerfeld and the first Asian designer to design the interior and exterior of BMW Individual Series 7 which produced only five units around the world. The car embodies the Paris-based Indonesian’s sweeping concept of luxury. The collaboration with Didit Hediprasetyo is the first of its kind in Asia BMW Individual 7 Series by Didit Hediprasetyo were limited to only 5 units, with each designed according to the character and personality of individual clientele.
Bright pastel tones dominate both the exterior and the interior of the BMW Individual 7 Series by Didit. He was inspired to create the special edition’s colour scheme by the image of a lavender sky at sunrise in a serene desert landscape, as he said.
Lavishly finished details are amazing; the headrests feature the designer’s logo embossed in the leather, while two cushions in platinum-toned ostrich leather provide extra comfort on the rear seats. The fitted BMW Individual refrigerator box in the back and the champagne glass holders in the rear centre armrest enable passengers to enjoy their bubbly at the perfect temperature while screens integrated into the back of the front headrests allow rear passengers to enjoy internet use and entertainment. Exclusive and highly distinctive design by Didit as in everything he creates.■